BRAND IDENTITY. DIGITAL ILLUSTRATION

Brand identity and rollout for a grocery/recipe delivery concept for socially conscious home cooks.

THE BRIEF

A hybrid of grocery & meal-kit delivery, eatgood’s mission is to make home cooking more fun, efficient, and sustainable. By shipping groceries straight from the source, eatgood cuts out the middleman to put more money in the pockets of farmers, keep more money in the pockets of consumers, and cuts down on the plastic waste from groceries and meal delivery kits. SO. MUCH. PLASTIC. argh.

THE SOLUTION

As an enthusiastic grocery shopper, home cook, and eater, I designed the brand tone and visuals to reflect the absolute delight I feel at the prospect of delicious food. This is reflected in the vibrant color palette and cheeky copy infusing a sense of romance with your food. A package of eatgood groceries is meant to evoke the same joyful feeling as opening a care package from a friend. A vivaciously witty friend who knows how to cook good, live good, and eat good.