CAMPAIGN DESIGN

Campaign event concept and design for Tyson Foods (conceptual).

THE BRIEF

Littles Luncheon is an interactive event conceived to promote Tyson Foods’ new product line and image as a family-friendly brand. The event is centered around a weekend-long cooking expo as a foray into cooking with the little ones featuring interactive demonstrations with MasterChef Junior winners. fun. educational bonding event for families.

Disclaimer: This is a conceptual project just for fun! The challenge was to take a notorious brand and put a positive spin on it, in no way do I support Tyson the actual company!

THE SOLUTION

Targeting families with young kids, I geared the designs for the kids themselves. The world created through digital illustrations and animal characters is super playful, buoyant, and curiosity-inducing. The visual language was inspired by a fusion of vintage wooden ABC blocks and saccharinely cute Asian cartoon characters, juxtaposed with a more adult, elegant saturated retro primary color palette to appeal to the parents as well. The visual elements are made for the littles and meant to be straightforward and simple, letting the characters shine and come to life in their imaginations.