As an avid shopper, cooker, and eater of food, I decided to create a brand identity for a grocery delivery company. eatgood’s mission is to make food FUN and cut down on food and packaging waste that would come from traditional grocery shopping or deliverable meal kits. Opening a package of groceries from eatgood should evoke the same joyful feeling as opening a package from a dear friend. A dear, delectable, colorful, and imaginative friend.
Littles Luncheon is a campaign event to promote Tyson Foods and bolster their image (personal ethical quandaries aside). The event’s demographic is families with young children, especially those which are looking for fun and informative events with their little ones.
According to every online dating profile ever, everyone loves to travel. Problem is, there are a trillion sites and one that undeniably overshadows all when it comes to home exchange (rhymes with hair sea and tea). The challenge was to differentiate and create a strong brand identity for a small business home exchange company through cohesive visual narratives, while feeling tailored to the individual. Also ooh soft pretty colors.
Eating Animals was a book that had a tremendous impact on my life. (read: I did not have a burger for the following 8 years) I wanted to portray my feeling as I read it—somehow simultaneously hopeful and deliriously grim. The image of factory farmed hanging chickens is juxtaposed with a bright and happy pop color, making for a dichotomous and jarring visual.